A "Core Values" campaign launched by fashion giant Louis Vuitton features a spread with Edun co-founders Bono and Ali Hewson. They wear their own Edun label apparel in the ad, which reflects a new partnership between the line and the LMVH group. The photo was taken by legendary photographer Annie Leibovitz and will appear in several magazines and newspapers this fall. Bono and Ali did not receive payment for appearing in the ads - they donated their fees to the Chernobyl Children's Project International, Conservation Cotton Initiative and TechnoServe, which fosters enterprise in the developing world.